Likes on Facebook are counted as paid when they occur within one day of viewing an ad for your Page or within 28 days of clicking your ad.
For example, if someone views an ad for your Page and likes your Page several hours later, it'll be counted as a paid like because it occurs within one day of viewing your ad. If someone clicks your ad and likes your Page several days later, it'll be counted as a paid like because it occurs within 28 days of clicking your ad.
Note: If someone likes your Page after viewing or clicking your ad and then unlikes your Page within 5 minutes, it won't be counted as a like or unlike.
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